We’re an award-winning agency that helps brands unlock new revenue through the power of Formula 1, motorsports, and luxury travel. Our bespoke, multi-day experiences blend business, adrenaline, and culture—featuring racetrack access, VIP factory tours, supercar drives, world-class dining, and unforgettable travel moments—all designed to turn motorsports into a high-performance revenue engine.
FULL THROTTLE FUN.
WHAT TO EXPECT
The Motorsport Lab has created an extraordinarily rare and exotic tour to visit the world's most iconic motorsport brands around the world!
In Motor Valley, Italy, you’ll visit Ferrari, Lamborghini, Pagani, Ducati, Maserati Museums, walkthrough amazing cities of Bologna and Modena.
In Germany, you’ll visit BMW, Mercedes, Porsche and Audi and visit Munich and Stuttgart.
Wherever you journey with us, you’ll learn the nuances of Motorsports, enjoy mouth watering meals, partake in a cooking class, food tour or even have beers at Oktoberfest, and at the end of our tour, all our guests are welcome to get behind the wheel of your dream car!
“If you're looking for an unexpected way to enjoy Italy and its beauties, you should definitely go with Ray and The Motorsport Lab, unforgettable”
Luísa D
“This was an amazing trip, with every detail taken into account! Excellent food, fantastic guide made the experience even better!”
Jen M
MORE THAN CARS.
This is more than just a motorsport tour. This is a journey of a lifetime. Along with the thrill of exotic cars, we offer fine dining, cultural experiences, and visits to iconic landmarks. Each trip makes luxury and adventure effortlessness, making every moment unforgettable.
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