A Visit to Porsche Headquarters in Atlanta
Thanks to my good friend, Scott Bartlett, the Senior Manager at Porsche Experience Center, part of the NC State Wolfpack and former driving instructor for the Motorsport Lab, I had an invitation to visit Porsche North America Headquarters in Atlanta, GA.
The 27-acre complex located at One Porsche Drive was a reclamation project from an old Ford Manufacturing Plant. Inside the facility are not only offices, but also a design center for Porsche customers, a collector’s museum of classic Porsches and Brumos Racing Porsches, corporate event space, the 365 Fine Dining Restaurant, the Carrera Café, off-road course, and a 1.6-mile high-speed test track and a consumer driving experience center that teaches high-performance driving. There are some cool artifacts and artwork from Porsche’s past and my favorite – a Lego brick Porsche Carrera.
In the next few years, Porsche will expand the headquarters with a 33-acre extension with the creation of a new Service Center, a Classic Factory Restoration Facility, and an extension of the Porsche Experience Center Track.
“Porsche is committed to the United States and our American hometown of Atlanta,” said Kjell Gruner, newly appointed president and CEO of PCNA. “We see a prime opportunity to continue enhancing the customer experience by expanding our campus for faster service at a unique location next to the world’s busiest airport. This also starts a longer-term expansion of the successful Porsche Experience Center Atlanta.”
Visitors to the Porsche Experience Center can partake in a variety of thrilling driving experiences. Upon arrival, they can dive into the action at the Simulator Lab where cutting-edge driving simulators provide an immersive experience on renowned racetracks worldwide. The main highlight awaits at the 1.6-mile circuit, where the sheer power and performance of Porsche's top models are showcased. Personalized instruction from driving coaches precedes the exhilarating opportunity for visitors to pilot a Porsche themselves on the pristine track, gaining valuable insights into the inner workings of these high-performance vehicles.
The recently unveiled Countach LPI 800-4s also gives homage to the original, and “it imagines how the iconic Countach of the 70s and 80s might have evolved into an elite super sports model of this decade,” according to Lamborghini’s president.
While it’s reported this version is already sold out, you can be sure to see it and others on next year’s Motorsport Lab’s Cradle of Supercar’s Tour in Motor Valley, Italy. While there, we’ll be visiting several Lamborghini and Ferrari Museums and other amazing motorsports attractions.
See my pictures below!
FAQ’s for the Porsche Headquarters in Atlanta
What opportunities are provided for visitors to learn about the vehicles' operations and drive a Porsche themselves?
Visitors can take personalized lessons with driving coaches before getting the chance to drive a Porsche themselves around the immaculate racetrack, learning exactly why the vehicles operate the way that they do.
What is the length of the circuit available for demonstrating Porsche models?
The circuit available for demonstrating Porsche models is 1.6 miles long.
What is the main attraction at the center related to driving experiences?
The main attraction at the center is a 1.6-mile circuit designed to demonstrate the monster performance of Porsche's most impressive models.
What type of driving sensation can visitors experience at the Simulator Lab?
Visitors can experience a surprisingly realistic driving sensation while driving on the world's most important racetracks at the Simulator Lab.
What driving simulators are available at the Porsche Experience Center?
The Porsche Experience Center offers state-of-the-art driving simulators at the Simulator Lab.
What kind of enjoyment and experiences does Porsche offer to car enthusiasts and aspiring drivers at its Experience Center?
Porsche offers plenty of unforgettable enjoyment for car enthusiasts and aspiring drivers at its Experience Center, providing opportunities to experience cars that many can only dream of owning one day.
What effort, time, and investment does Porsche put into creating facilities for visitors to experience their cars?
Porsche dedicates effort, time, and money to develop entire facilities for visitors to experience their vehicles, creating a world that offers unforgettable enjoyment for car enthusiasts and aspiring drivers.
How does Porsche simulate different driving conditions and circumstances for visitors at its experience center?
Porsche uses various modules on the track to simulate different conditions and driving circumstances, offering visitors a range of experiences from skidpan to wet-surfaced hills and carousel curves.
What specific modules are included in the new 1.3-mile modular track being developed by Porsche?
The variety of modules in the new track will simulate several conditions and driving circumstances such as a skidpan, wet-surfaced hills, carousel curves, and more.
How is Porsche developing new driving experiences and demonstrations for visitors at its experience center?
Porsche is developing a new 1.3-mile modular track for new and more specific driving experiences and demonstrations of their vehicles.
For factory tours, racetrack adventures, museum tours, stops at the most sumptuous restaurants, and a breathlessly complete, luxurious experience of the Italian countryside — all through the lens of fellow car enthusiasts — Motorsport Labs is your go-to guide to take in not only this work of art but also works of art made by Pagani, Lamborghini, Ducati, Porsche, Bentley, BMW, Mercedes and more.
Our next travel tour to Italy for our Cradle of Supercars Adventure is being planned for 2023, which was promoted and featured in Sports Illustrated by the Italian Tourism Board. On our tour, you'll drive a Ferrari or Lamborghini, visit super car factories and museums like Ferrari, Lamborghini, Pagani, Ducati and, Imola racetrack, tour historic towns, and participate in Italian cooking and culinary experiences.