Visit Where Speed Was Born: Touring the Italian Motor Valley
When you book a spot with the Motorsport Lab, you might be wondering what’s exactly in store for your trip to the Emilia-Romagna region of Italy and, more specifically, the Italian Motor Valley. In short, you’ll be partaking in a car enthusiast’s dream vacation!
You’ll have the chance to experience and learn more about some of the most iconic motorsport brands and visit their places of origin. Plus, the captivating scenery, beautiful walking tours, and world-famous Italian cuisine round out an already incredible experience. Let’s take a closer look at some of the attractions in store.
The Lamborghini Museum of Technology
Located 21 miles outside of Bologna in the village of Sant’Agata, the Lamborghini Museum of Technology showcases plenty of Lamborghinis, from current models to concept cars to vintage cars to racecars. You can even take a tour of the production line to get an up-close-and-personal look at the step-by-step Lamborghini manufacturing process — certainly not something you get to see every day!
Enzo Ferrari Museum and Ferrari Museum
Located near Modena’s train station, the Enzo Ferrari Museum celebrates and commemorates Signor Enzo Ferrari. The traditional house where Enzo Ferrari was born in 1898 now houses the Museum of Engines. Near it lies the “Modena Yellow”-painted and thoroughly modern Ferrari showroom that is home to a slick display of numerous Ferraris.
At the Ferrari Museum in Maranello, you can take in the world’s largest collection of Ferraris. The Formula 1 exhibit and numerous displays and exhibits that highlight Ferrari’s evolution reveal this top manufacturer’s rich racing and engineering history. There’s also a revolving exhibit of 40–45 signature Ferrari models, including a 1950s baby blue 340MM — just one of many legendary Ferraris you’ll see.
Ducati Museum
Ducati’s sports bikes are revered for their innovative design and cutting-edge technology. Now, you can witness part of the more than 90-year Ducati story that reveals a passion for speed, beauty, and heritage. Ducati was founded in 1926 in Bologna, but its bikes’ timeless designs, legendary racing drivers, and desmodromic distribution engines, and other engineering feats are known all over the world.
The Ducati museum makes for a memorable and thoroughly modern shrine for these incredible machines.
Pagani Museum
By touring the Pagani Factory and Museum, located in the heart of Motor Valley, you’ll get a close look at some of the cars that were inspired by Leonardo Di Vinci. Horacio Pagani had no shortage of passion that went into his cars and their design, and that passion can still be felt today. Pagani automobiles are true works of art. The museum and factory building itself also feature impressive, modern design. It’s truly a sight, and experience, to take in.
Imola Racetrack
The world-famous Imola Racetrack has hosted equally well-known motor racing competitions. The “Enzo e Dino Ferrari” international circuit in Imola has been the bearer of sporting, historical, cultural, and economic values for the area and the whole country for more than 50 years.
Racing fans can witness a truly historical and legendary site. After it was inaugurated in 1953, Imola hosted many of the most renowned international motorsport competitions, including the 200 Miglia in 1972, the first Formula 1 Grand Prix in 1979, and the SBK World Championship in 2001.
The Motorsport Lab Award-Winning Experience
The Motorsport Lab started as an independent Ferrari and Lamborghini Car Control Experience. We’ve since provided more than 100,000 supercar ride-and-drive experiences for everyday consumers and for clients and employees at leading companies and have earned Trip Advisor’s Certificate of Excellence and Travelers’ Choice Awards.
Partnering with AAA Exclusive Vacations, the Motorsport Lab offers in-depth tours of the Ferrari and Lamborghini factories and museums and a chance to learn and experience more about so many world-class Italian automobile and vehicle manufacturers. As a thrilling highlight, you’ll even get to drive a Ferrari or Lamborghini in the heartland of Italy!
A multi-day adventure through the Motor Valley lets you see and experience the most iconic motorsport brands. Ready to register for a trip with the Motorsport Lab? You’ll be in for the experience of a lifetime.